I am guilty of name bias and I believe you are too

I think one of the main reasons i pick out a website of a few offering a similar service is its name. In fact it is the main reason. And i believe a majority of us are guilty of this; we don't really see which website is offering better services. I find this to be soo true. Think about it

Yahoo! compared to altavista, excite, lycos, webcrawler etc
Hotmail over excite mail, yahoo mail
Then came along Google...and it wasn't really any different for me as far as search was concerned...it won over because it was less clutter and i liked the "google it" idea
Amazon over barnesandnoble
YouTube
ebay
Paypal
Facebook
blogger or blogspot
chowk

I'm not saying that the service these companies offer isn't great ...just that the major reason for
their fast huge success is a great sticky name. And i will venture far enough to say that their competitors might even offer better services but lose out because of a lack of a catchy sticky name.